Case Studies: Carbliss, Aptive & Kia

A league partnership.
A reason to leave your seat.

Agave facilitated Carbliss’s $1.5M AAPB sponsorship, then brought it to life with Seat-to-Sip. Fans discover the brand in the game and head to the sampling table to try it for themselves.

$1.5M: AAPB sponsorship facilitated
150+: New samplers per game, on average

Fans trying Carbliss at the ballpark sampling table

From the phone to the first sip.

Market Questions introduce Carbliss and invite fans to the sampling table. Seat-to-Sip gives the league partnership a direct connection with the audience.

At the July 2025 All-Star activation: 300+ samples served and 381 email leads.

One game night.
A pipeline for a sales team.

Aptive used the Marriott Madness game to connect with students interested in summer work. Relevant questions led to recruiting phone leads—and a clear path to meetings after the event.

178: Recruiting phone leads
45: Projected recruiting meetings
9: Projected recruits

Aptive door-to-door representative speaking with homeowners outside their home — Aptive representative meeting with homeowners.

A conversation that continues after game night.

Players answered questions about summer plans and interest in working with Aptive. Recruiting phone leads gave the team a clear place to start.

At a 25% meeting rate and 1-in-5 close rate, 178 leads could produce approximately 45 meetings and 9 recruits—enough to help build a sales team.

From the stands
to the showroom.

Market Questions identify fans planning a vehicle purchase. A showroom incentive gives them a reason to visit, and the Kia team takes the conversation from interest to a sale.

1: Car sold per game
74: Leads
35: Phone leads · included in total

Illustrative showroom photograph of a customer receiving the keys to a new vehicle — Illustrative showroom photography.

Give buying intent somewhere to go.

Find interested buyers. Ask about upcoming vehicle purchases and the type of car they want.
Make the visit worthwhile. Offer a $10 Chick-fil-A gift card after an SMS RSVP and showroom visit.
Help them across the line. Give the dealership the context to follow up and continue the conversation in person.

Beyond the stands.

A league partnership.
A reason to leave your seat.

From the phone to the first sip.

One game night.
A pipeline for a sales team.

A conversation that continues after game night.

From the stands
to the showroom.

Give buying intent somewhere to go.

What could play do for your brand?

A league partnership.A reason to leave your seat.

From the phone to the first sip.

One game night.A pipeline for a sales team.

A conversation that continues after game night.

From the standsto the showroom.

Give buying intent somewhere to go.

What could play do for your brand?

A league partnership.
A reason to leave your seat.

One game night.
A pipeline for a sales team.

From the stands
to the showroom.